Finally Know Your True Profitability

Stop Guessing Your ROAS
Know It

Most dropshippers calculate ROAS on all orders, not delivered ones. Returns, COD failures, and shipping costs distort your real numbers. You think you are profitable when you are not. It is time to see the truth.

Real ROAS
Based on Actual Delivered Revenue
Delivered Only
Not Cancelled or Returned
True Profit
After All Costs Deducted
The Painful Truth

Are You Fooling Yourself?

Your ROAS looks great in Facebook Ads Manager. But check your bank account. Where did all the profit go?

ROAS Looks Great... Until You Count Returns

Facebook shows 3x ROAS. Sounds amazing. But 15-25% of orders get returned. That 3x just became 2.3x. Still counting all orders as revenue?

-25%
Average return rate in COD markets

COD Failures Eat 20-40% of Revenue

Customer not home. Refused package. Wrong address. Changed their mind. In Eastern Europe, 20-40% of COD orders never get delivered. This is revenue you will never see.

-35%
Average COD failure rate

Shipping Costs Not Factored In

Shipping to Romania: 8 EUR. Return shipping: 8 EUR. Failed delivery handling: 5 EUR. These costs add up fast and eat into your margins silently.

10-15 EUR
Hidden costs per failed order

Thinking Profitable When You Are Not

You scale your campaign because ROAS looks good. Spend more. Get more orders. But profit stays flat or goes negative. The numbers lied to you.

60%
of dropshippers overspend based on fake ROAS
The ROAS Deception

Why Facebook and Google ROAS Lies

Facebook counts a conversion the moment someone clicks buy. But that is not revenue. That is just a hope.

Facebook Reports
3.2x
Based on all orders placed
Your Real ROAS
1.8x
Based on delivered revenue only

What Facebook Does Not Tell You

  • Counts all conversions - Even orders that will be cancelled, returned, or never delivered
  • Ignores COD failures - Customer refused at door? Facebook still counts it as revenue
  • Does not deduct costs - Shipping, packaging, product costs not included
  • No return tracking - That returned package? Still showing as profit in Facebook
  • Attribution issues - Same customer, multiple clicks, inflated numbers
The Solution

Calculate ROAS the Right Way

Stop making decisions based on fantasy numbers. Start tracking what actually matters: delivered revenue and real profit.

ROAS on Delivered Orders Only

We calculate ROAS using only orders that were actually delivered. Cancelled, returned, or failed deliveries do not count as revenue. Simple. Honest. Real.

Automatically Deduct All Costs

Shipping cost. Packaging cost. Return handling. Product cost. We subtract everything automatically so you see true profit, not inflated numbers.

True Profit Per Product

Know exactly which products make money and which drain your budget. See real margins after all costs. Kill losers. Scale winners.

Data-Driven Scaling Decisions

Scale campaigns that actually make profit. Pause campaigns that look good but lose money. Make decisions based on truth, not hope.

Real ROAS Formula

The Math That Tells the Truth

Simple formula. Life-changing clarity. Know your real numbers.

Real ROAS = (Delivered Revenue - All Costs) / Ad Spend

Delivered Revenue

Only money from successfully delivered and collected orders

Product Cost

What you paid to source the product from your supplier

Shipping Cost

Delivery fees, return shipping, failed delivery charges

Packaging Cost

Boxes, tape, labels, inserts, packaging materials

What We Track

Every Order Status Matters

We track every single order through its complete lifecycle. Nothing hidden. Nothing inflated.

Delivered

Successfully delivered and payment collected. This is your REAL revenue.

Counts Toward ROAS

Returned

Customer returned the product. Deducted from revenue, costs tracked.

Deducted From ROAS

Pending

Still in transit or awaiting delivery. Not counted until delivered.

Not Counted Yet

Cancelled

Order cancelled before or after shipment. Never counted as revenue.

Never Counted
Profitability Dashboard

See Your Real Numbers at a Glance

Clean, simple dashboard that shows you what matters. Real profit. Real ROAS. Real decisions.

Trackify Profitability Dashboard
Net Profit
+2,847 EUR
Delivered Revenue
12,450 EUR
Ad Spend
4,200 EUR
Real ROAS
1.68x
Profit Tracking Features

Everything You Need to
Know Your Real Profit

Built specifically for dropshippers who want to stop guessing and start knowing.

Real-Time Sync

Shipment status updates automatically sync. The moment a package is delivered or returned, your ROAS updates instantly.

Product-Level Profit

See exactly which products make money and which lose money. True profit margins after all costs for every single SKU.

Campaign Attribution

Link orders to specific ad campaigns. Know which campaigns actually deliver profit, not just conversions.

Auto Cost Calculation

Set your product costs, shipping rates, and packaging fees once. We calculate everything automatically for every order.

Status Breakdown

See exactly how many orders are delivered, pending, returned, or cancelled. Understand where your revenue is leaking.

Export Reports

Download detailed profit reports. Perfect for accounting, tax purposes, or deep analysis in spreadsheets.

Real
ROAS Based on Delivered Revenue
100%
Cost Transparency
Live
Real-Time Updates
Free
To Start Tracking